Amazon.com Revenue Breakdown: Historical and Second Quarter Estimates

Amazon (AMZN) breaks down its revenues into three categories: Media, Electronics and Other General Merchandise, and Other. Unfortunately these categories are not very granular, but they are all that we have to work with. Below are the charts of the historical data for each category, broken down by domestic and international revenue. All figures are in millions.

Media Revenue Segment

The second quarter consensus estimate for Amazon’s Media revenue segment is $1,616.30 for North America. This is a 22% year-over-year increase over the second quarter of 2010. International revenue is estimated at $1,825.00 which is an 18% year-over-year increase.

Electronics & Other General Merchandise Revenue Segment

Analysts are predicting a 62% year-over-year increase in the North American Electronics & Other General Merchandise revenue segment when Amazon reports its second quarter earnings. The North American consensus estimate is $3,395.50. The International consensus estimate is $2,165.60, which is a 55% increase over the second quarter 2010 International revenue.

Other Revenue Segment

The Other revenue segment estimate for the second quarter is $291.50 and $40.9 for North America and International, respectively. This represents a year-over-year increase of 66% for North America and a 52% increase for International.

Watch the revenue by segment when Amazon reports its second quarter earnings. The year-over-year change in these segments is also a driver for the stock price after earnings.